Category Archives: Uncategorized

The Small Business Guide to Surviving the Pandemic

If one thing has become clear, it’s that small businesses can’t just wait out COVID-19 and hope for the best. We’re over eight months into the pandemic, and no one knows how much longer it will be before a vaccine is approved and distributed.

According to research by The Atlantic, it could be well into 2021 before even 11% of the US population is fully vaccinated. That means we could face at least another year of pandemic restrictions.

Small businesses who hope to survive will have to take action in order to stay solvent. If you’re working on a plan for getting through the pandemic, here’s where to start.

Be Flexible

It’s time to pivot.

What do your customers need now that they didn’t need before? Is there an alternative way you can continue to provide the same product or service? Or is there a related offering you can switch to? Stay true to your business, but make sure you’re still able to provide what your customers need.

Many product-based businesses have seen a decline in their wholesale numbers, but an increase in their ecommerce sales as customers shop more online. Can you increase your direct-to-consumer sales to close that gap?

Service-based businesses have to figure out how to continue offering their solutions in a COVID-safe way. That could include moving your service to an online model, or taking it outside into the fresh air where air particles can dissipate more easily.

Unfortunately, there is no “one size fits all” business plan for a pandemic. Start by searching for other businesses in your niche to see what’s working for them.

Stay Connected with Customers

If there was ever a time to over-communicate, it’s now. We’re not talking about those “We’re all in this together” emails — people have had quite enough of those!

Instead, think about practical communication. Supply chains have been interrupted, leading to longer wait times for many physical products. Some businesses that operate brick-and-mortar locations are open for shorter hours and have increased cleaning protocols.

Managing expectations through these changes is key to preventing disappointment and creating a bad customer experience. What can you do during this time to go above and beyond for your buyers?

Customer onboarding, checkout procedures, email funnels — revisit these customer touch points to ensure they’re making your buyers feel appreciated and supported.

Stay Connected with your Team

Away from the office hub, is your team still pulling together? Some people thrive in the work-from-home environment. But for others, the social, buzzy vibe of an office is a huge part of what they like about their job.

For extroverts — especially those who live alone — this has been an incredibly difficult and lonely time. Checking in with your team regularly is a must.

A daily or weekly team- or office-wide virtual huddle is a good way to stay connected with your staff. Encourage online non-work gatherings too, like a 10-minute morning coffee or a virtual happy hour on Fridays as an opportunity to bond.

One-on-one check-ins can help too, so team members can share any concerns or struggles they are having in a private setting.

Trim the Fat

Money is tight for many businesses right now. How can you trim expenses without damaging the customer experience?

If your entire team is working from home, can you get out of your office lease? You may need a new office in 12 months, but that’s 12 months of rent and utilities you can save.

Is it time to shop for better rates for Insurance policies or products? Is there a piece of software you can do without? Or maybe a new piece of software you can onboard that will save you money in other areas?

Think lean and make sure every penny spent is one that has to be spent.

Keep Marketing-business development as your highest priority

If you slowed down, you’re marketing earlier in the pandemic, it’s time to ramp it back up. The holiday season is here, and people are still buying.

But it may be a good time to reassess your marketing strategy. Remember the Pareto Principle — 80% of the results come from 20% of the actions. Once you identify which 20% of your marketing strategy is bringing you the best results, you can laser-focus on those methods. Maybe you’ll find that 80% of your business is coming from 20% of your repeat customers, so you should focus on retargeting that 20%.

Finding new leads is still important, it’s the most important thing. NEW leads – inquiries are the lifeblood for a business.

You have limited time and marketing dollars, so make sure you’re putting those resources where they’ll do the best with the highest ROI return on investment during this tough time.

COVID Pandemic Audiograms For websites and social media posts

Local businesses need two things…

  • They need people to know they’re still open and still in business.
  • They also need to let people know that it’s safe to do business with them, that they’re following all guidelines, that their premises are clean, and that their employees are taking steps to conduct business in a contactless, safe fashion.

Here are the three messages for the dental niche:

Businesses need a cost-effective way to let people know they’re open for business and it’s safe to do business with them.
Our Audiogram system has customizable branding for these niches in English and in Spanish !

  • Call Andy 832.677.4620 for pricing details branded with your information.

Each niche contains THREE audiograms, a social distancing audiogram, a “we wear masks” audiogram, and a “we follow all rules and guidelines” audiogram.

  • Dentists
  • Chiropractors
  • Roofers
  • Plumbers
  • Heating and Air
  • Restaurants
  • Fitness
  • Hair Salons
  • Plastic Surgeons
  • Automotive
  • And, a generic set, which you can use for any business
  • Call Andy 832.677.4620 for pricing details branded with your information.

Increase Your Traffic With Great Content

Increase Your Traffic With Great Content

When it comes to increasing organic search, content marketing through blogging or guest posts is the fastest way to build great traffic. However, content marketing is a quality game and not a quantity game. If you have horrible content, people won’t bother reading it or sharing it, which is basically the entire point of building a company blog. Therefore, when I write content, I constantly ask myself if I would take ten minutes out of my day to read it and if I’d share it with others. If you wouldn’t do either of those things, then you really need to look at your content strategy again.

Search engines are rewarding people and companies who are getting high-quality, consistent content coming from them. Things such as author rank are going to have a big effect on organic search results. Put a plan in place to not only create content to publish online, but also to be able to maximize the value of the content so that it is properly distributed across social channels and has a chance to go viral.

Write articles rich in content. Quality articles will get ranked better in search results. Make sure that your articles address the needs of your readers, and that they can find all of the information they need in one spot. This is the most effective means for increasing traffic to a website; offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it.

Whatever you do, don’t use content generators. While once a popular choice by a new web industry, today they are not considered useful. It is much better to put creativity to work. Content generated articles will be shunned by Google and other search engines and visitors will be disappointed with the content they find, which means they’ll leave your site. Good content will increase your visitors and that will increase your traffic flow.

Never make the mistake of copying and pasting from another site. The search engines are too smart and will know that’s what you did. You will be penalized for it and that is going to result in a decrease in traffic.

Your content is key – What an easy way to increase your free traffic.

By Andy Alagappan : Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis and Video Strategy consulting @ 832-677-4620 .281-570-5804 .

© Copyright 2001 - 2021 seoguruhouston All Rights Reserved.

Call ButtonCall Button
error: Content is protected !!
Skip to content